How It Works
Maxina AI connects your online store and messaging channels into a single intelligent system. Here's what happens behind the scenes when a customer sends you a message.
The Message Flow
When a customer sends a DM on Instagram or types in your website widget, here's the journey:
Key Points
- AI responds instantly — typically within 2-3 seconds
- AI searches your real product catalog — it never invents prices or availability
- AI asks for help when unsure — angry customers, refund requests, or complex questions get routed to you
- You guide the AI — give it an instruction, and it crafts the response using your guidance
Product Import: The Three Lanes
When you connect your WooCommerce store, Maxina imports your products through three parallel processing lanes:
| Lane | What It Does | Speed |
|---|---|---|
| 📝 Text | Product title, description, price, attributes are indexed for AI search | ⚡ Instant |
| 🖼️ Image | Images are downloaded, stored, and analyzed by AI Vision (colors, tags, OCR) | ~10-30 seconds |
| 🎬 Video | Videos are downloaded, optimized, and AI extracts transcripts and visual descriptions | ~30-60 seconds |
Your products become searchable by the AI immediately through the Text Lane. Image and video analysis happens in the background and enriches the product data over time.
The Supervisor Workflow
Maxina AI doesn't just auto-reply to everything. It has a built-in human oversight system with four states:
| State | What's Happening | AI Behavior |
|---|---|---|
| Active | Normal operation | AI responds to messages |
| Awaiting Supervision | AI paused, waiting for your input | AI does NOT respond |
| Manual Override | You took direct control | AI is completely disabled |
| Resolved | Conversation closed | No processing |
You can switch between these states at any time from the Inbox in your dashboard. See the Inbox & Supervisor feature guide for details.
Supported Channels
| Channel | How It Connects | Status |
|---|---|---|
| Instagram DMs | Meta webhook integration | ✅ Available |
| Website Widget | Embed a <script> tag on your site | ✅ Available |
| WooCommerce | REST API + webhook sync | ✅ Available |
All channels feed into the same inbox and use the same AI agent — your customers get a consistent experience everywhere.